This is the key fact, but I feel like you may have drawn the wrong conclusion.

Who do you think those 10% richest people in the world are? Yes, it's the millionaires and the billionaires of course... but if you are sitting down at a computer in the United States or another similar country, it is likely you too. So yes, all of us in industrialized and Western nations have a personal responsibility on this matter, because we are the 10% richest people on the planet.

The other problem is what happens when the billion+ people in China or India or other high population countries meet a Western standard of living with the environmental damage that comes with it? Unless we all take the personal responsibility to moderate our lifestyles, we have no moral high ground to stand on to ask them to not be as wasteful as we are.

Finally, those 100 or so companies and investors, they don't exist in a bubble. They aren't supporting only each other. Their environmental footprint is a side effect of the products and services they sell to people like you and me. They absolutely will not change their ways unless you and I make them do that, and economic and social pressure is really the only tool we had.

So it is absolutely imperative that we don't see this a problem that belongs to the top 1% or even the top 10% of the income slice per country, that 10% is a global slice, and I'll bet that most of us reading this article are in that slice.

J.Ja